Halimah DeOliveira is a 4x Award-Winning Author, Brand Strategist, and visionary CEO of BE You In HD, LLC. With over 25 years in Sales, Marketing, and Finance, she empowers Women of Faith to Start, Grow, and Scale socially impactful businesses.

Halimah’s mission began in 2016, driven by a passion to close financial literacy gaps affecting families and communities. Through workshops, masterminds, and her signature Boss Hijabi Society, she equips women to build profitable brands rooted in faith and service.

She’s the creator of the @notwithoutmyhijab play, founder of @empowhercon, and has helped thousands reclaim confidence, deepen faith, and launch 6–7 figure brands globally.

Grounded in her Islamic faith and love for community, Halimah believes a true legacy is built by every life we touch.